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| Be Smart. Drive Safe. | |||
Campaign against drunk driving for INSEAD business school. Fontainbleau, France. Fall/Winter 2002. Description: After the sudden death of an MBA student, INSEAD commissioned us to come up with a poster campaign against drunk driving. With such heavy subject matter, we did not want to fall victim to the scare tactics used so often for Public Service Announcements. Instead, we took a lateral approach--using equal amounts of dark humour and very real danger--to engage passersby on the campus to stop, read, and learn. Art direction and design: Kasia Korczak. Copywrite: Jim Birmant and Payam Sharifi. Client: INSEAD. Produced by: Mark Green. Press: Shortlisted in Creative Review (THE ANNUAL/April 2003). Feature in etapes graphique (issue 89/Octobre 2002). Feature in 'Marketing your creativity' (AVA Publishing SA/2004). Sold: at Colette, Paris. |
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Logo/Postcard design. Offset print (10.5 cm x 15 cm).  |
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'You will miss' poster. Offset print (42 cm x 49 cm).  |
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'Permissible alcohol levels given vehicular safety' poster. Offset print (57 cm x 84 cm). Illustration: Robert Osieja with Kasia Korczak.  |
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