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| Nike Infinity | |||
Design of identity for new Nike line. Paris, France. Winter 2003. Description: The Nike Infinity started out as a playful intervention, very much on behalf of the fan, on the brand. The Nike signature-the swoosh--becomes a precious but collectible element. So the fan can infinitely customize his or her Nikes. To present the project to Nike Japan, an A0-sized poster was produced made entirely of sticker paper featuring 60+ different swooshes: from the Roy Lichtenstein to the UN swoosh. The swooshes were each kiss-cut, allowing fans to remove them one by one and try them on the shoes. Concept: Cyprien Gaillard. Design: Kasia Korczak. Copywrite: Payam Sharifi. Press: Feature in etapes graphique (issue 103/December 2003). Feature in 'Marketing your creativity' (AVA Publishing SA/2004). Feature in 'This Gun is for Hire' (Die Gestalten/2004). |
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CMYK print on sticker paper with kiss-cuts (84 cm x 120 cm).  |
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Take a swoosh off and stick it on a 'welcro'.  |
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Or keep it with your other favorite stickers.  |
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