10 page spread for Polish magazine 'Fluid' (March 2003/issue 28). Warszawa, Poland. March 2003.
Description: 'Gypsies are for real' depicts two stories: the first 6 pages show a gypsy everyman and his non-descript, Polish surroundings while the last 4 portray the lush gypsy residence previously belonging to a gypsy-king but recently purchased by a Polack businessman. The design for this project originally started as a fold-out booklet. When we decided to include the story in Fluid, I wanted the design to emphasize the strong fantasy element that had inspired the project: finding these baroque buildings in the middle of a quite desolate Polish countryside.
Artist: Payam Sharifi.
Art direction and design: Kasia Korczak.
Photography: Igor Omulecki with Payam Sharifi.
Text: Robert Podbereski.
Press: Featured in Eye magazine (issue 49 vol.13/Autumn 2003).
Feature in 'Marketing your creativity' (AVA Publishing SA/2004).
Exhibited: Somewhere totally else - European Design Show at London Design Museum (September 2003 - January 2004).
A Computerlove International Graphic Design Exhibition in Brussels (November 2003).
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